LinkedIn, the professional networking giant, is venturing into uncharted territory: gaming. While traditionally a platform for resumes, endorsements, and job hunting, LinkedIn is looking to add a touch of fun to the mix.
According to a report by TechCrunch, LinkedIn is developing a new feature that will incorporate puzzle-based games into the user experience. This move aims to capitalize on the popularity of casual puzzle games, similar to the recent viral phenomenon Wordle.
A LinkedIn spokesperson confirmed the news, stating their intention to “unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations” [2]. While a release date remains under wraps, the spokesperson hinted at “puzzle-based games” being integrated within the platform.
The specific titles of these games are not yet finalized, but leaks suggest names like “Queens,” “Inference,” and “Crossclimb.” These games are likely to be designed to be quick and engaging, providing a brief mental break for users during their professional networking.
This move into gaming might seem unexpected for LinkedIn. However, it aligns with a broader trend of social media platforms incorporating games to boost user engagement. Additionally, LinkedIn’s parent company, Microsoft, is a major player in the gaming industry, owning Xbox, Activision Blizzard, and ZeniMax.
It will be interesting to see how users react to this new feature. Will it successfully increase engagement, or will it be seen as a frivolous distraction on a professional platform? Only time will tell, but one thing’s for sure: LinkedIn is making a bold move to shake things up.